At WALLIEN, we’ve always believed in providing functional, fashionable water wear that allows you to feel confident, comfortable, and ready to dive into any adventure. From surfers to kiters, free divers to swimmers, we’re here to outfit every woman who wants to conquer the water, no matter the discipline.
But the world of fashion is changing, and so are we. After much reflection and listening to our incredible community, we’ve decided it’s time to evolve the way we release our collections.
We're so excited to introduce a new rhythm to our launches. A fresh approach that’s more in line with your active lifestyle and the planet's needs.
So, let’s talk about what this means for you.
What you can expect from our new collection drops
Starting now, we’re shifting from the traditional seasonal collections to exclusive, limited edition drops. These drops will happen several times throughout the year, offering you exciting, fashion-forward water wear that is current, on-trend, and thoughtfully designed to enhance your time on (and in) the water.
The best of both worlds: timeless classics & fresh, limited pieces
We know you have your favorites. Those pieces you can’t imagine a season without. The perfect one-piece that hugs in all the right places or the wetsuit that’s been your ride-or-die for years. Don’t worry, we’re keeping those evergreen classics around. These signature staples will remain in our collection, ensuring you always have access to your tried-and-true pieces.
But here’s where things get fun: alongside these essentials, we’ll be releasing those limited edition drops. Think exclusive bikinis, wetsuits, and spring suits, designed in small batches and released globally. Once they’re gone, they won’t come back. So, if you fall in love with a color, print or a cut, don’t hesitate. It might not be there tomorrow.
Why limited edition? It's all about sustainability and style
By producing smaller, limited batches, we’re able to minimize waste and avoid contributing to the growing problem of unsold stock ending up in landfills. We care deeply about making choices that are not only good for you but good for the planet. With fewer products sitting on shelves, we’re cutting down on waste and focusing on creating items that are truly loved and worn, rather than mass-producing pieces that might go unworn.
Another benefit? This allows us to stay ahead of the curve, offering water wear that’s at the forefront of both fashion and function. Whether it’s a springsuit designed for effortless paddling or a wetsuit tailored for long surf sessions, each drop will bring something fresh and exciting to your water wardrobe.
Stay in the know: how to get first access to each drop
We want to make sure you never miss out on a possible drop of your dreams. Since these releases are limited, the best way to secure your spot is to sign up for our waitlists and newsletters. Of course, we also share everything to our socials, but signing up to the waitlists and newsletters helps. That way, you’ll be the first to know when new drops are about to hit the webshop, giving you the advantage of shopping before that one item is gone. In other words, if you’ve got your eye on a particular style, color, or suit for your next adventure, signing up for the waitlist will give you a head start.
Here’s how to get started
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Subscribe to our newsletter
This is the best way to stay in the loop. We’ll keep you informed about upcoming drops, behind-the-scenes design updates, and even sneak peeks at what’s coming next.
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Join the waitlists
Each limited edition drop will have a waitlist. By joining, you’ll be notified as soon as the new pieces become available, giving you first dibs on shopping. Singing up for this this drop's waitlist, can be done here.
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Follow us on social
Keep an eye on our Instagram, TikTok, and Pinterest for updates, teasers, and a closer look at how each drop comes together. It’s also where we’ll be featuring how our water wear performs in the real world, whether you’re riding waves, diving deep, or simply soaking in some sun.
Dive into the future of water wear with us
We’re so excited for this new chapter, and we can’t wait to share these special drops with you. This shift allows us to create water wear that not only meets your style needs but also aligns with our commitment to sustainability. By producing in smaller batches, we’re helping to reduce waste, while also making sure you’re getting the best of what’s out there, tailored to your water lifestyle.
So, make sure you’re signed up for our emails, join the waitlists, and keep an eye on those limited editions. They won’t be around for long!
See you in the water,Madeleine Wallien
